Introducing Our First Sponsored Athlete: Shane Walsh
Some moments mark a new chapter. Not just for a brand, but for the mindset behind it.
This is one of those moments.
We are delighted to announce Shane Walsh as the first athlete to officially join the Faciem Metus Team.
Why We Created the Faciem Metus Team
When we founded Faciem Metus, the mission was clear: to build more than a clothing brand. We want to help people alleviate the fear of underperforming in sport and life.
Every collection, every campaign, every word behind “Faciem Metus” comes from that belief.
But to live it out, we need people who embody it. We want to help athletes see discipline as a way of life.
That’s why we are building the Faciem Metus Team. We are going to create a group of athletes who live the brand’s values in real time.
It’s not about sponsorships for exposure; it’s about partnership built on mutual standards.
Why Shane Walsh Was the Perfect Fit
In Irish sport, few names carry the same presence as Shane Walsh.
He’s one of the most recognisable and gifted GAA players in the country. On a personal note Cian and I trained with Shane in the Galway football squad for several months and he is professional in everything he does. His attitude, humility, discipline and relentless drive to improve makes him the perfect fit for the brand.
He prepares for big moments months, even years in advance.
That’s the kind of mindset we want to celebrate and share.
Shane’s partnership with Faciem Metus is about more than gear or branding.
It’s about showing what it means to live fearlessly, embracing the hard work to silence the doubt.
The Start of Something Bigger
This partnership coincides with the launch of our Blackout Collection (07.11.25) The collection is designed to represent training without compromise.
Every piece is built for athletes and individuals who know the pain of underperforming.
This is just the beginning of the Faciem Metus Team.
More athletes will follow, each chosen not for their fame, but for their mindset and ability to push through the fear of underperforming.
Welcome to the team, Shane.
Face Your Fears.
Make sure you don't miss out on signing up for our Blackout Collection FREE Giveaway.
Check out the behind the scenes footage of the Blackout photoshoot with Shane